Showing posts with label Brief 2. Show all posts
Showing posts with label Brief 2. Show all posts
19.10.13
Sherlock At The Castle: Ullens Center For Contemporary Art
Bruce Mau Design.
Ullens Center for Contemporary Art branding, identity and promotional collateral.
This selection of branding material from Bruce Mau Design works across a variety of scales, and formats. The logo has been used across the entire range, and the subtlty of it works well to not draw any attention away from work. The glyphs that make up the anacronym for the centre are used across the range. The images are inserted in between the logo to bring unity to the range of products.
The block colour juxtaposed with the photography incorporates the colour of the logo. It has been kept simplistic, with enough branding to make the design memorable.
Ullens Center for Contemporary Art branding, identity and promotional collateral.
This selection of branding material from Bruce Mau Design works across a variety of scales, and formats. The logo has been used across the entire range, and the subtlty of it works well to not draw any attention away from work. The glyphs that make up the anacronym for the centre are used across the range. The images are inserted in between the logo to bring unity to the range of products.
The block colour juxtaposed with the photography incorporates the colour of the logo. It has been kept simplistic, with enough branding to make the design memorable.
Sherlock At The Castle: British National Ballet Campaign
The Beautiful Meme.
The Beautiful Meme specialise in copywriting for advertising campaigns.
The printed material in this campaign for the English National Ballet makes a statement, and the photographs along with the provocative copy make for quite a unique branding strategy. The elements that are focused on here are the photography and the copywriting, and they make for an interesting piece of work. The quotation marks act as symbol working across the range. This is overall a successful project, however I would say that the slogans do not all work together, as they all have different connotations, although they do attract attention. This is an example where photography and typography work together, but don't take anything away from eachother either.
Copywriting is one of The Beautiful Meme's strong assets, and it does attract attention as the example here shows, however I am not sure where this copy is placed in the design, and it would make sense that it would be shown as a piece of deign working within the products.
There will be a unison between copy and design in the Sherlock at the Castle brief. It will be imperative to connect the copy with the visual aspects in the work.
The Beautiful Meme specialise in copywriting for advertising campaigns.
The printed material in this campaign for the English National Ballet makes a statement, and the photographs along with the provocative copy make for quite a unique branding strategy. The elements that are focused on here are the photography and the copywriting, and they make for an interesting piece of work. The quotation marks act as symbol working across the range. This is overall a successful project, however I would say that the slogans do not all work together, as they all have different connotations, although they do attract attention. This is an example where photography and typography work together, but don't take anything away from eachother either.
Copywriting is one of The Beautiful Meme's strong assets, and it does attract attention as the example here shows, however I am not sure where this copy is placed in the design, and it would make sense that it would be shown as a piece of deign working within the products.
There will be a unison between copy and design in the Sherlock at the Castle brief. It will be imperative to connect the copy with the visual aspects in the work.
Sherlock At The Castle: BNP Paribas Annual Event Invitations
Ascend.
BNP Paribas annual event invitations by Ascend studio.
I feel that this is the most creative example of invitation design I have seen. The quality of the stock and the foil finish for the type, gives them luxury. There was a bigger picture within this project, and all of the invitations eventually make up a thankyou message from BNP Paribas, which gives the project a sense of fun and interaction. The classic paintings and the typography make the designs feel mature. They have used high quality stock, and a sense of luxury is added in the foil finishes.
The invitations are a mixture of individuality and large scale corporate identity. They feel appropriate for the event and the company they have designed for, but have an all important point of difference to other invitation designs.
The invitations come boxed, which must have added even more cost on top of the stock and finishes for the invitations, and so the project must have had a high budget.
BNP Paribas annual event invitations by Ascend studio.
I feel that this is the most creative example of invitation design I have seen. The quality of the stock and the foil finish for the type, gives them luxury. There was a bigger picture within this project, and all of the invitations eventually make up a thankyou message from BNP Paribas, which gives the project a sense of fun and interaction. The classic paintings and the typography make the designs feel mature. They have used high quality stock, and a sense of luxury is added in the foil finishes.
The invitations are a mixture of individuality and large scale corporate identity. They feel appropriate for the event and the company they have designed for, but have an all important point of difference to other invitation designs.
The invitations come boxed, which must have added even more cost on top of the stock and finishes for the invitations, and so the project must have had a high budget.
Sherlock At The Castle: Bureau Collective
Bureau Collective.
Promotional work for the Theater St Gallen.
For promoting this event, similarly to other projects I have found for promotion for events, they have incorported photography with type to create something feel mature and intellectual. The black and white photography of the actors has been brought to life with the colourful overprint of type and layout design. As they state below they have created a 'spacial' effect by incorporating the type into the image itself. The diagonal lines give baselines for the text to sit on, giving the work a structure.
Promotional work for the Theater St Gallen.
For promoting this event, similarly to other projects I have found for promotion for events, they have incorported photography with type to create something feel mature and intellectual. The black and white photography of the actors has been brought to life with the colourful overprint of type and layout design. As they state below they have created a 'spacial' effect by incorporating the type into the image itself. The diagonal lines give baselines for the text to sit on, giving the work a structure.
17.10.13
Sherlock At The Castle: Shakespeare's Globe Theatre
Design by Graphic Thought Facility.
Campaign: Shakespeare’s Globe Theatre – 2003 season 2002.
This project caught my eye a while ago. The photography, hierarchy of the type, the typefaces used, colour way, all create a subtle, but eye catching range of products. The photography is the main focus that draws the viewer in here, and it gives an interesting peak behind the scenes. It has an almost voyeuristic approach, with the viewer able to take a glimpse of something that is not normally seen. Usually the stage and performance is seen, but a view behind the scenes makes the project feel more personal, and a point of difference from other theatre branding projects.
The approach they have taken feel quite light hearted, but keeps the formality of shakespeare with the layout, typography and lack of decoration. The bold pinks and greens attract attention, and bring shakespeare into the contemporary age without taking away the integrity of a classic playwright. They have used a serif typeface keeping the traditional aspect, but bring humour and lightheartedness with humanity of the actors buying from vending machines or relaxing on a sofa.
Campaign: Shakespeare’s Globe Theatre – 2003 season 2002.
This project caught my eye a while ago. The photography, hierarchy of the type, the typefaces used, colour way, all create a subtle, but eye catching range of products. The photography is the main focus that draws the viewer in here, and it gives an interesting peak behind the scenes. It has an almost voyeuristic approach, with the viewer able to take a glimpse of something that is not normally seen. Usually the stage and performance is seen, but a view behind the scenes makes the project feel more personal, and a point of difference from other theatre branding projects.
The approach they have taken feel quite light hearted, but keeps the formality of shakespeare with the layout, typography and lack of decoration. The bold pinks and greens attract attention, and bring shakespeare into the contemporary age without taking away the integrity of a classic playwright. They have used a serif typeface keeping the traditional aspect, but bring humour and lightheartedness with humanity of the actors buying from vending machines or relaxing on a sofa.
16.10.13
Sherlock At The Castle: Heliott & Harome
Heliott & Harome promotional material 'simulation for Heliott & Harome electro party in Paris', by designer Loret Adrien.
Although this project does not promote theatre, the promotion aspect is contemporary and fun, it mimics something classic by pixelation, and uses some hand rendered techniques as a kind of emblem or logotype along with the image of Heliott & Harome. The flat bright colours contrast the pixelated image, and the makes the focus of the project stand out. For a one off electro party, the design and branding feel luxury and expensive, almost how fashion invitations can come across.
Although this project does not promote theatre, the promotion aspect is contemporary and fun, it mimics something classic by pixelation, and uses some hand rendered techniques as a kind of emblem or logotype along with the image of Heliott & Harome. The flat bright colours contrast the pixelated image, and the makes the focus of the project stand out. For a one off electro party, the design and branding feel luxury and expensive, almost how fashion invitations can come across.
9.10.13
Sherlock At The Castle: Athens State Orchestra 2012 Campaign
Athens State Orchestra | 2012 campaign by G Design Studio.
'The Athens State Orchestra’s 2012 campaign was inspired by the man seen as a creator. It is developed in a series of illustrations that run throughout the year. Since the musicians are the Orchestra’s soul, we decided to bring them to the foreground and focus on their hands; the means by which they produce music. The inverted scale communicates optimism and encourages human aptitude.'
The illustrations are so detailed, and look good quality, and not childlike, like so many other illustrators like to emulate within their work. The concept of using the musicians hands out of scale, due to their importance to the work, makes the work stand out. The overall feel of the project therefore feel high quality. And although it is Greek, the type hierarchy can still be read as formal and well placed. The branding across the web aspect looks as formal and professional as the posters. The basic shapes symbolise each of the different platforms it promotes.
'The Athens State Orchestra’s 2012 campaign was inspired by the man seen as a creator. It is developed in a series of illustrations that run throughout the year. Since the musicians are the Orchestra’s soul, we decided to bring them to the foreground and focus on their hands; the means by which they produce music. The inverted scale communicates optimism and encourages human aptitude.'
The illustrations are so detailed, and look good quality, and not childlike, like so many other illustrators like to emulate within their work. The concept of using the musicians hands out of scale, due to their importance to the work, makes the work stand out. The overall feel of the project therefore feel high quality. And although it is Greek, the type hierarchy can still be read as formal and well placed. The branding across the web aspect looks as formal and professional as the posters. The basic shapes symbolise each of the different platforms it promotes.
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