Showing posts with label Brief 6. Show all posts
Showing posts with label Brief 6. Show all posts
15.11.13
14.11.13
Great British Biscuits: Logo Stamp
Hannah I and ordered a custom stamp to be made from The English Stamp Co. which couldn't be more in keeping with our British themed brief. I ordered it to be be 2" x 2" so it would be relatively large to fit onto our packaging.
29.10.13
28.10.13
22.10.13
Great British Biscuits: Definitions
Biscuit
noun
British a small baked unleavened cake, typically crisp, flat, and sweet:
a chocolate biscuit
Coat of arms
noun
the distinctive heraldic bearings or shield of a person, family, corporation, or country.
British
adjective
1relating to Great Britain or the United Kingdom, or to its people or language.
2of the British Commonwealth or (formerly) the British Empire.
noun
(as plural noun the British)
the British people.
Custard cream
noun
British
a biscuit with a vanilla-flavoured cream filling.
Bourbon biscuit
noun
1British a chocolate-flavoured biscuit with a chocolate-cream filling.
2 (also digestive biscuit) British a round semi-sweet biscuit made of wholemeal flour.
Digestive biscuit
2 (also digestive biscuit) British a round semi-sweet biscuit made of wholemeal flour.
Heraldic
adjective
relating to heraldry:
heraldic devices
Traditional
adjective
existing in or as part of a tradition; long-established:
the traditional festivities of the Church year
produced, done, or used in accordance with tradition:
a traditional fish soup
habitually done, used, or found:
the traditional drinks in the clubhouse
Packaging
noun
[mass noun]
materials used to wrap or protect goods:
all the ingredients and packaging are biodegradable
the business or process of packing goods:
they specialized in food packaging
the presentation of a person or thing in an advantageous way:
diplomatic packaging of the key provisions will make a confrontation unlikely
Display
verb
[with object]
put (something) in a prominent place in order that it may readily be seen:
the palace used to display a series of tapestries
a notice was displayed in the booking office
show (data or an image) on a computer, television, or other screen:
pressing the F1 key will display a help screen
give a clear demonstration of (a quality, emotion, or skill):
both players displayed a great deal of spirit
[no object] (of a male bird, reptile, or fish) engage in a specialized pattern of behaviour that is intended to attract a mate:
she photographed the peacock, which chose that moment to display
Heritage
noun
[in singular]
1property that is or may be inherited; an inheritance:
they had stolen his grandfather’s heritage
valued objects and qualities such as historic buildings and cultural traditions that have been passed down from previous generations:
Europe’s varied cultural heritage
noun
British a small baked unleavened cake, typically crisp, flat, and sweet:
a chocolate biscuit
Coat of arms
noun
the distinctive heraldic bearings or shield of a person, family, corporation, or country.
British
adjective
1relating to Great Britain or the United Kingdom, or to its people or language.
2of the British Commonwealth or (formerly) the British Empire.
noun
(as plural noun the British)
the British people.
Custard cream
noun
British
a biscuit with a vanilla-flavoured cream filling.
Bourbon biscuit
noun
1British a chocolate-flavoured biscuit with a chocolate-cream filling.
2 (also digestive biscuit) British a round semi-sweet biscuit made of wholemeal flour.
Digestive biscuit
2 (also digestive biscuit) British a round semi-sweet biscuit made of wholemeal flour.
Heraldic
adjective
relating to heraldry:
heraldic devices
Traditional
adjective
existing in or as part of a tradition; long-established:
the traditional festivities of the Church year
produced, done, or used in accordance with tradition:
a traditional fish soup
habitually done, used, or found:
the traditional drinks in the clubhouse
Packaging
noun
[mass noun]
materials used to wrap or protect goods:
all the ingredients and packaging are biodegradable
the business or process of packing goods:
they specialized in food packaging
the presentation of a person or thing in an advantageous way:
diplomatic packaging of the key provisions will make a confrontation unlikely
Display
verb
[with object]
put (something) in a prominent place in order that it may readily be seen:
the palace used to display a series of tapestries
a notice was displayed in the booking office
show (data or an image) on a computer, television, or other screen:
pressing the F1 key will display a help screen
give a clear demonstration of (a quality, emotion, or skill):
both players displayed a great deal of spirit
[no object] (of a male bird, reptile, or fish) engage in a specialized pattern of behaviour that is intended to attract a mate:
she photographed the peacock, which chose that moment to display
Heritage
noun
[in singular]
1property that is or may be inherited; an inheritance:
they had stolen his grandfather’s heritage
valued objects and qualities such as historic buildings and cultural traditions that have been passed down from previous generations:
Europe’s varied cultural heritage
Great British Biscuits: Recent Article
Both Hannah and I found a topical article that could give our project a good context to work from. It states that traditional British biscuits are losing popularity in favour of American cookies. Oh no! We have to do something about this.
Mail Online article:
'Crumbs! The Bourbon may be 100 years old - but traditional biscuits sales are crumbling in favour of American-style cookies
By CHRIS BEANLAND and TAMARA ABRAHAM
UPDATED: 11:20, 13 August 2010
Crumbling sales: Demand for American-style cookies has caused sales of traditional British biscuits to fall by 4.5 per cent over the past 12 months
Industry experts have blamed the recession for the downturn, but over the same period, sales of 'gourmet' biscuits, such as Italian biscotti, Viennese Whirls and cookies had increased by 20 per cent.
M&S biscuit buyer, Jenny Rea, told The Telegraph: 'During these tougher times people are working harder than ever before so it seems they feel they deserve a better biscuit and only the best will do.'
Waitrose sales seem to echo this, naming Italian biscotti as its most popular biscuit. The word 'biscuit' is derived from the Latin for twice-cooked in reference to the original baking technique. The British have a proud history of the snack, which was originally invented as a food for soldiers on campaign thanks to the fact that they keep for a long time. Custard Creams, Jaffa Cakes, Garibaldis and Digestives are deeply ingrained in the British consciousness, and many people are even judged by their choice of biscuit. Who could forget the furore when Gordon Brown declined to name his favourite biscuit in a webchat with Mumsnet.com. He later tweeted that he liked 'anything with a bit of chocolate.'
More decisive in his tea-dunking tastes is Terry Wogan, who called the Rich Tea 'lord of all biscuits'.
And Garibaldis are the favorite tea biscuit of DCI Gene Hunt in the BBC show Life on Mars.
Stuart Payne, founder of biscuit review website nicecupofteaandasitdown.com calls McVitie's milk chocolate digestives as 'a figurehead for the entire chocolate biscuit world'. He has less praise for Tunnock’s marshmallow teacakes, which he describes as having a consistency of 'somewhere between shaving foam and bath sealant'. Sarah Heynen, from McVitie's says: 'It is clear that everyone has their own quirky habits when it comes to biscuits. 'Biscuits fill many roles from giving you a mid-afternoon boost to sharing with a friend over a nice cuppa. 'How we choose to enjoy our favourite varies vastly from area to area and between the different ages and sexes, but one thing is sure, people are not about to get tired of biscuits anytime soon.' The Bourbon was first baked in Bermondsey, South London, by the confectionery company Peek Frean in 1910 and was initially called the Creola, until it was decided it would be more appealing if the name was changed to that of France's royal family. And that's not the Bourbon's only regal connection - Peek Frean baked the Queen and Prince Philip's wedding cake in 1947, a 6ft, six-tier affair, with a metal knight riding a horse on top. The firm, which also gave the world the Garibaldi in 1861, is now owned by U.S. food giant Kraft. But we still enjoy Bourbons with a good old British cuppa.
TAKING THE BISCUIT: BRITISH FAVOURITES
JAMMIE DODGERS
Made from shortbread and plum jam. In the recent Doctor Who episode Victory of the Daleks, the Doctor tricks the Daleks into believing a Jammie Dodger is a Tardis self-destruct button.
RICH TEA
First created in Yorkshire in 1627, the Rich Tea was designed as a light snack for the upper-classes. Comedian Peter Kay called them 'one-dips' because the thin biscuit crumbles easily when dunked in tea.
CUSTARD CREAMS
A biscuit sandwich with a vanilla-flavoured fondant filling. In a poll of 7,000 people, nine out of ten voted the Custard Cream their favourite biscuit.
JAFFA CAKES
Introduced to the UK in 1927, manufacturer McVities ended up in court in 1991 as VAT is usually charged on chocolate-covered biscuits, but not plain biscuits or cakes. The company successfully defended its classification of Jaffa Cakes as cakes by producing a 12-inch version of the product to demonstrate that they were miniature cakes.
DIGESTIVES
The Digestive is so-called due to the belief that they had antacid properties because they contain sodium bicarbonate. The packets now bear a disclaimer to the contrary. 71m packets were sold in the UK last year and every second, 52 digestive biscuits are consumed.
GARIBALDI
Better known as 'squashed fly' biscuits thanks to the currants within, it was introduced to the UK 150 years ago and was named after Italian general Giuseppe Garibaldi. First manufactured by Peek Freans, who also invented the Bourbon.
NICE
First manufactured by Huntley & Palmers in 1904, there is some confusion over how the coconut-flavoured Nice biscuit should be pronounced. Australian biscuit maker Arnott's claims the biscuit is named after the French city.'
Mail Online article:
'Crumbs! The Bourbon may be 100 years old - but traditional biscuits sales are crumbling in favour of American-style cookies
By CHRIS BEANLAND and TAMARA ABRAHAM
UPDATED: 11:20, 13 August 2010
Crumbling sales: Demand for American-style cookies has caused sales of traditional British biscuits to fall by 4.5 per cent over the past 12 months
Industry experts have blamed the recession for the downturn, but over the same period, sales of 'gourmet' biscuits, such as Italian biscotti, Viennese Whirls and cookies had increased by 20 per cent.
M&S biscuit buyer, Jenny Rea, told The Telegraph: 'During these tougher times people are working harder than ever before so it seems they feel they deserve a better biscuit and only the best will do.'
Waitrose sales seem to echo this, naming Italian biscotti as its most popular biscuit. The word 'biscuit' is derived from the Latin for twice-cooked in reference to the original baking technique. The British have a proud history of the snack, which was originally invented as a food for soldiers on campaign thanks to the fact that they keep for a long time. Custard Creams, Jaffa Cakes, Garibaldis and Digestives are deeply ingrained in the British consciousness, and many people are even judged by their choice of biscuit. Who could forget the furore when Gordon Brown declined to name his favourite biscuit in a webchat with Mumsnet.com. He later tweeted that he liked 'anything with a bit of chocolate.'
More decisive in his tea-dunking tastes is Terry Wogan, who called the Rich Tea 'lord of all biscuits'.
And Garibaldis are the favorite tea biscuit of DCI Gene Hunt in the BBC show Life on Mars.
Stuart Payne, founder of biscuit review website nicecupofteaandasitdown.com calls McVitie's milk chocolate digestives as 'a figurehead for the entire chocolate biscuit world'. He has less praise for Tunnock’s marshmallow teacakes, which he describes as having a consistency of 'somewhere between shaving foam and bath sealant'. Sarah Heynen, from McVitie's says: 'It is clear that everyone has their own quirky habits when it comes to biscuits. 'Biscuits fill many roles from giving you a mid-afternoon boost to sharing with a friend over a nice cuppa. 'How we choose to enjoy our favourite varies vastly from area to area and between the different ages and sexes, but one thing is sure, people are not about to get tired of biscuits anytime soon.' The Bourbon was first baked in Bermondsey, South London, by the confectionery company Peek Frean in 1910 and was initially called the Creola, until it was decided it would be more appealing if the name was changed to that of France's royal family. And that's not the Bourbon's only regal connection - Peek Frean baked the Queen and Prince Philip's wedding cake in 1947, a 6ft, six-tier affair, with a metal knight riding a horse on top. The firm, which also gave the world the Garibaldi in 1861, is now owned by U.S. food giant Kraft. But we still enjoy Bourbons with a good old British cuppa.
TAKING THE BISCUIT: BRITISH FAVOURITES
JAMMIE DODGERS
Made from shortbread and plum jam. In the recent Doctor Who episode Victory of the Daleks, the Doctor tricks the Daleks into believing a Jammie Dodger is a Tardis self-destruct button.
RICH TEA
First created in Yorkshire in 1627, the Rich Tea was designed as a light snack for the upper-classes. Comedian Peter Kay called them 'one-dips' because the thin biscuit crumbles easily when dunked in tea.
CUSTARD CREAMS
A biscuit sandwich with a vanilla-flavoured fondant filling. In a poll of 7,000 people, nine out of ten voted the Custard Cream their favourite biscuit.
JAFFA CAKES
Introduced to the UK in 1927, manufacturer McVities ended up in court in 1991 as VAT is usually charged on chocolate-covered biscuits, but not plain biscuits or cakes. The company successfully defended its classification of Jaffa Cakes as cakes by producing a 12-inch version of the product to demonstrate that they were miniature cakes.
DIGESTIVES
The Digestive is so-called due to the belief that they had antacid properties because they contain sodium bicarbonate. The packets now bear a disclaimer to the contrary. 71m packets were sold in the UK last year and every second, 52 digestive biscuits are consumed.
GARIBALDI
Better known as 'squashed fly' biscuits thanks to the currants within, it was introduced to the UK 150 years ago and was named after Italian general Giuseppe Garibaldi. First manufactured by Peek Freans, who also invented the Bourbon.
NICE
First manufactured by Huntley & Palmers in 1904, there is some confusion over how the coconut-flavoured Nice biscuit should be pronounced. Australian biscuit maker Arnott's claims the biscuit is named after the French city.'
Great British Biscuits: Format And Logo Research
Artboards displaying format and logo research.
Currently trending colours.
Currently trending colours.
19.10.13
Great British Biscuits: Body Copy
For the brief that Hannah and I are working on, we want some strong body copy to go onto the packaging to give an impact, and to also give the product itself a unique selling point.
I found some projects with strong concepts, married with good copy work on Lovely Package blog.
Hot Dang.
Tickety Brew.
Whittard of Chelsea.
I found some projects with strong concepts, married with good copy work on Lovely Package blog.
Hot Dang.
Tickety Brew.
Whittard of Chelsea.
18.10.13
Great British Biscuits: Rococo Overview
Rococo
About the brand:
'In 1983, a young woman dared to follow her dream: to share with others her love for chocolate. Determined to change the way fine chocolate was perceived and presented, Chantal Coady transformed the stuffy, conservative, commercial norm of chocolate retailing to the inspiring engagement of the senses that such a delectable delight deserved, and through it, has spread the beauty and joy of chocolate far and wide - starting with London! While many of us now know - and have tasted! - the many flavours and types of chocolate, it wasn't too long ago that chocolate was found as a milk chocolate bar at one end of the spectrum, and rose and violet creams at the other. After selling rose and violet creams in a luxury department store's chocolate section herself, Chantal knew the constraining and joyless environment could simply not express the magic of such chocolate... and decided to change it all.'
About the brand:
'In 1983, a young woman dared to follow her dream: to share with others her love for chocolate. Determined to change the way fine chocolate was perceived and presented, Chantal Coady transformed the stuffy, conservative, commercial norm of chocolate retailing to the inspiring engagement of the senses that such a delectable delight deserved, and through it, has spread the beauty and joy of chocolate far and wide - starting with London! While many of us now know - and have tasted! - the many flavours and types of chocolate, it wasn't too long ago that chocolate was found as a milk chocolate bar at one end of the spectrum, and rose and violet creams at the other. After selling rose and violet creams in a luxury department store's chocolate section herself, Chantal knew the constraining and joyless environment could simply not express the magic of such chocolate... and decided to change it all.'
Great British Biscuits: Market Research
Harvey Nichols
About Harvey Nichols:
'Harvey Nichols is the leading international luxury fashion destination, a one-stop-shop for the world’s most exclusive brands. With our flagship store in Knightsbridge, London and six other stores across the UK and Ireland in Bristol, Dublin, Manchester, Edinburgh, Birmingham and Leeds, we offer the best in luxury fashion, fragrance and food.'
John Lewis
Marks & Spencer
Lakeland
About Lakeland:
'As one of the UK's home shopping pioneers with nearly half a century of experience under our belts, Lakeland offer an unrivalled collection of creative kitchenware, practical ideas for the home and garden, and inspiring gifts from all over the world. Our Buyers search for innovative products that make life easier, before putting them through a rigorous selection and testing process to ensure they meet our exacting standards.'
Selfridges & Co
Harrods
About Harvey Nichols:
'Harvey Nichols is the leading international luxury fashion destination, a one-stop-shop for the world’s most exclusive brands. With our flagship store in Knightsbridge, London and six other stores across the UK and Ireland in Bristol, Dublin, Manchester, Edinburgh, Birmingham and Leeds, we offer the best in luxury fashion, fragrance and food.'
John Lewis
Marks & Spencer
Lakeland
About Lakeland:
'As one of the UK's home shopping pioneers with nearly half a century of experience under our belts, Lakeland offer an unrivalled collection of creative kitchenware, practical ideas for the home and garden, and inspiring gifts from all over the world. Our Buyers search for innovative products that make life easier, before putting them through a rigorous selection and testing process to ensure they meet our exacting standards.'
Selfridges & Co
Great British Biscuits: Cartwright & Butler Overview
Cartwright & Butler
About Cartwright & Butler:
'Established in 1981, Cartwright & Butler began with Home made jam being sold overnight in a craft gallery in a Coastal Town. The idea was to create jams and preserves that tasted better than Home made. With a room rented in a nearby spice packing factory from a family friend, Cartwright and Butler soon developed an expanded range to include chutney. Their over-riding objective was to produce luxury, hand-made products and to package them as beautifully as possible; positioning their cottage industry at outlets such as Fortnum & Mason, Harrods, Harvey Nichols, Liberty’s and all delicatessens in the UK. In 1987 the company was approached by one of the largest supermarket groups in the U.S.A. Seven years later, Cartwright and Butler products were still being shipped by the container load to the U.S.A and still being made by traditional methods, in small batches supervised by experienced cooks, to ensure that the highest quality standards were still maintained. Apart from the USA, Cartwright & Butler has sold products all over the world including Australia, New Zealand, Canada, Singapore, Japan, France, Germany, Italy and Spain. The Brand has recently been refreshed, with the launch of new and innovative products made to carefully selected quality recipes. The range is available from our flag ship store in Trinity Street or any of our stockists. See “Stockists” for details. The range includes quality Preserves & Chutneys, Sweet & Savoury Biscuits and Gift Boxes packed in eye catching packaging.'
About Cartwright & Butler:
'Established in 1981, Cartwright & Butler began with Home made jam being sold overnight in a craft gallery in a Coastal Town. The idea was to create jams and preserves that tasted better than Home made. With a room rented in a nearby spice packing factory from a family friend, Cartwright and Butler soon developed an expanded range to include chutney. Their over-riding objective was to produce luxury, hand-made products and to package them as beautifully as possible; positioning their cottage industry at outlets such as Fortnum & Mason, Harrods, Harvey Nichols, Liberty’s and all delicatessens in the UK. In 1987 the company was approached by one of the largest supermarket groups in the U.S.A. Seven years later, Cartwright and Butler products were still being shipped by the container load to the U.S.A and still being made by traditional methods, in small batches supervised by experienced cooks, to ensure that the highest quality standards were still maintained. Apart from the USA, Cartwright & Butler has sold products all over the world including Australia, New Zealand, Canada, Singapore, Japan, France, Germany, Italy and Spain. The Brand has recently been refreshed, with the launch of new and innovative products made to carefully selected quality recipes. The range is available from our flag ship store in Trinity Street or any of our stockists. See “Stockists” for details. The range includes quality Preserves & Chutneys, Sweet & Savoury Biscuits and Gift Boxes packed in eye catching packaging.'
Great British Biscuits: Biscuiteers Branding Overview
Biscuiteers.
About Biscuiteers:
‘We came up with the idea for Biscuiteers on a weekend in New York. We were sure that there were lots of people who are as passionate about biscuits as we are and that there was a real opportunity to set up a biscuits gift business online that was completely different from anything else in the market – biscuits that would look as beautiful as they tasted. In fact, biscuits that people would want to talk about.'
About Biscuiteers:
‘We came up with the idea for Biscuiteers on a weekend in New York. We were sure that there were lots of people who are as passionate about biscuits as we are and that there was a real opportunity to set up a biscuits gift business online that was completely different from anything else in the market – biscuits that would look as beautiful as they tasted. In fact, biscuits that people would want to talk about.'
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