Showing posts with label brand the boring. Show all posts
Showing posts with label brand the boring. Show all posts
25.4.14
Brand The Boring: Range Of Products
The range of products for the identity of the 'city farm', of which I have turned into a vegetable garden, are kept simple and focus on enticing copywriting, and word play. The will act as a take away promotional product that would be given to the customer at the till, and would be free to take around the premises. They also state the company ethos, of which I aimed to sound friendly and personable. A simple ticket design has been added to the range to make a ticket system personalised, and because they would be given to the customer every time they would shop at The Veg Loft, it would be another continuation of the branding, also making the brand feel high quality.
Brand The Boring: Development: Logotype
The concept that I wanted to centre the design around for the 'city farm' would be a vegetable garden that would be readily available to New Yorkers everyday, when they choose to go to the loft and pick their own crop. I wanted the logo to emulate the letter 'v' for veg, and also appear as a vegetable, or organic shape. I also wanted to make it feel contemporary, constructed with both straight and curved linear composition, blending the urban and organic elements the make up this company.
I felt that the bold line would simply make the logo stand out, and again, feel contemporary, with the mustard colour making everything stand out, being consistent across the range of products.
I felt that the bold line would simply make the logo stand out, and again, feel contemporary, with the mustard colour making everything stand out, being consistent across the range of products.
7.3.14
Brand The Boring: The Veg Loft
Branding examples, printed collateral and range of products. I want to keep the branding range simple, and centred around the logo. The branding examples shown reflect a similar aesthetic to what I want to achieve. The gorilla branding centres around a bold logo, which is how I want my logo to feel, bold, and a memorable symbol. The rest of the stationary uses special finishes or production methods, of which I would like to achieve, and perhaps use a blind emboss.
Brand The Boring: The Veg Loft
The definition of a croft may refer to:
'Croft (land), an area of land with a crofter's dwelling, used for crofting (small-scale food production).'
This may be an ideal type of small farm that could be used in this instance. other types of small farms could be described as small holding or homestead.
Buildings in a city are often thought of as high rise, and so names that may describe this kind of architecture could be apartment, studio, attic, loft and garret.
Urban farms in London:
City farms in London: Find urban green spots and cute animals in London.
A few examples of the types of small urban farms that can be found in London.
'Hackney City Farm.
Nestled on the busy throughway between Broadway Market and Columbia Road, Hackney City Farm has become a fashionable stop-off for ambling weekend market goers, thanks in a large part to its Italian café deli Frizzante, serving hungry Hackney folk fresh seasonal Mediterranean cooking and tasty farm breakfasts. The café may be a big draw but the rest of the farm is thriving with happy animals, a pottery studio and garden. The farm is a vital community hub with a vegetable box collection scheme for locals and courses on low-impact living and beekeeping. There is even a bike repair and service centre, so you can cycle your veg home.'
'Spitalfields City Farm.
If you spend Sundays munching bagels and rummaging for vintage bargains on Brick Lane, you’re missing a trick not to visit this urban oasis built in a former railway goods depot. There are many rare breeds of animals: stop by and visit characters such as Bayleaf the donkey and Bentley the goat, or pick your own veg. The farm also reaches out to local residents with projects like the ‘Coriander Club’ for older Bangladeshi women, free cookery classes, a young farmers' club and gardens growing produce and herbs.'
'Stepney City Farm.
This entirely volunteer-run farm and craft centre has been open for nearly 30 years, offering a green creative space for Stepney. Education is one of the key pillars of this farm, which is reflected in all the activities: from community growing workshops for local people and the ‘Stepney Scoundrels’ volunteering programme, to teaching blacksmithing, carpentry, alternative energy, animal husbandry and more. A café is currently being built, plus a new children’s garden is also under construction using recycled materials such as an old car and bathroom suite.'
These descriptions give a good impression as to what types of urban farms can be found in the UK. Some are larger than others, and they often include the local community, allowing children to learn about animals through visits, classes and workshops.
'Croft (land), an area of land with a crofter's dwelling, used for crofting (small-scale food production).'
This may be an ideal type of small farm that could be used in this instance. other types of small farms could be described as small holding or homestead.
Buildings in a city are often thought of as high rise, and so names that may describe this kind of architecture could be apartment, studio, attic, loft and garret.
Urban farms in London:
City farms in London: Find urban green spots and cute animals in London.
A few examples of the types of small urban farms that can be found in London.
'Hackney City Farm.
Nestled on the busy throughway between Broadway Market and Columbia Road, Hackney City Farm has become a fashionable stop-off for ambling weekend market goers, thanks in a large part to its Italian café deli Frizzante, serving hungry Hackney folk fresh seasonal Mediterranean cooking and tasty farm breakfasts. The café may be a big draw but the rest of the farm is thriving with happy animals, a pottery studio and garden. The farm is a vital community hub with a vegetable box collection scheme for locals and courses on low-impact living and beekeeping. There is even a bike repair and service centre, so you can cycle your veg home.'
'Spitalfields City Farm.
If you spend Sundays munching bagels and rummaging for vintage bargains on Brick Lane, you’re missing a trick not to visit this urban oasis built in a former railway goods depot. There are many rare breeds of animals: stop by and visit characters such as Bayleaf the donkey and Bentley the goat, or pick your own veg. The farm also reaches out to local residents with projects like the ‘Coriander Club’ for older Bangladeshi women, free cookery classes, a young farmers' club and gardens growing produce and herbs.'
'Stepney City Farm.
This entirely volunteer-run farm and craft centre has been open for nearly 30 years, offering a green creative space for Stepney. Education is one of the key pillars of this farm, which is reflected in all the activities: from community growing workshops for local people and the ‘Stepney Scoundrels’ volunteering programme, to teaching blacksmithing, carpentry, alternative energy, animal husbandry and more. A café is currently being built, plus a new children’s garden is also under construction using recycled materials such as an old car and bathroom suite.'
These descriptions give a good impression as to what types of urban farms can be found in the UK. Some are larger than others, and they often include the local community, allowing children to learn about animals through visits, classes and workshops.
Brand The Boring: The Veg Loft
The kind of logo influence is that of simple and contemporary ones, that have organic elements within them. I would like the overall branding to centre around the logo, and so the brand needs to feel contemporary, as this would reflect the urban grow space.
5.3.14
Brand The Boring: The Veg Loft
As I have the title of 'city farm' to work from for my brand the boring brief, I have decided to look into grow spaces, and the idea of urban green spaces. I like the idea of approaching this brief from a holistic viewpoint, to where the customer will buy into a brand for it's psychological effect and the product. I wanted The Veg Loft to be an urban garden environment where people can pick their own veg, as opposed to all the work having already been done for them, this way they will be able to interact with the product.
An urban grow space makes me think of vertical walls of plants, due to the lack of space. This can additionally add the illusion of greenery to an otherwise grey and urban environment. When I look at urban green plans, I also find that there is innovation where a highly developed area such as a city is concerned. So while the city is not the natural environment for greenery, there are efforts to ensure that the latest innovation for growing in a limited space is available, making the notion of urban green housing truly contemporary.
An urban grow space makes me think of vertical walls of plants, due to the lack of space. This can additionally add the illusion of greenery to an otherwise grey and urban environment. When I look at urban green plans, I also find that there is innovation where a highly developed area such as a city is concerned. So while the city is not the natural environment for greenery, there are efforts to ensure that the latest innovation for growing in a limited space is available, making the notion of urban green housing truly contemporary.
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