Brand The Boring: Development: Logotype

The concept that I wanted to centre the design around for the 'city farm' would be a vegetable garden that would be readily available to New Yorkers everyday, when they choose to go to the loft and pick their own crop. I wanted the logo to emulate the letter 'v' for veg, and also appear as a vegetable, or organic shape. I also wanted to make it feel contemporary, constructed with both straight and curved linear composition, blending the urban and organic elements the make up this company.

I felt that the bold line would simply make the logo stand out, and again, feel contemporary, with the mustard colour making everything stand out, being consistent across the range of products.