YCN: Femfresh: Campaign Development

For the changes that I needed to make with the design, I decided to create a subtle image of an 'every woman' that could appeal to any woman basically. I admire Malika Favre's clever use of negative space, and visual female interpretation, and so I wanted to create the female body from the patterns made for the packaging, a then a curved shape to go either side, making a curvy womanly female body.

This kind of design also made me think of Mad Men, and how women looked elegant because they were curvy. The character Joan made me think of that sassy confidence Femfresh are looking for.

The finished designs:

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