YCN: Femfresh: Campaign Development

For the campaign, I wanted to use similar imagery such as a weighing scale, temples and birds, and so took some of the shapes from the packaging designs to start to build a campaign, that would take the form of an advert placed in magazines. The idea would be that the entire design would be full bleed, with the central tag line of 'perfect harmony'.

So far the imagery feels to varied, and the weighing scales pose a very big risk of looking like a pair of breasts. The copy for the advert was quite difficult to get right, though the wording feels sensitive to the audience, and the product that is being advertised, without uttering anything to do with the word vagina. The colour way needs to become a bit more delicate but bright at the same time, as the peachy colour is slowly creeping in, risking a dated feel.

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